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Book titled 'The Spa Marketing Matrix' by Ted Yeatts Consulting, with a subtitle about four types of potential spa customers and reaching them, and a note about updated edition with two bonus chapters.

What They’re Saying

  • Ted is THE guy when it comes to massage and spa marketing. So much value in this free ebook!

    Katie Reschny

    The Elm Massage + Bodywork

  • "Not only did Ted provide me with information, examples, and ideas to embrace in building connections with my clients but I felt truly heard. I trust and see Ted as not only an expert with a proven success record but as a mentor who builds inspiration into making your business a success that stands out like no other. I highly recommend working with him, his ideas alone are unique."

    Ilene Wellen

    Glo Skincare

  • "From day one, Ted brought new ideas and marketing plans that had an immediate impact on our number of new customers and our average revenue per customer. In just one year, our profits were up over 31%! If your goal is to grow your business, I highly recommend calling Ted."

    Amy Colangelo

    Ocean Waters Spa

  • “I can honestly say that bringing Ted on board was the single greatest thing we ever did for the improvement of our business.”

    Maria Garcia

    Sailport Waterfront Suites

  • "Ted opened my eyes to the impact that customer experience has on my business. He is an expert in his field and an engaging presenter. What I learn from Ted, accelerates the growth of my business."

    Tom Goodlet

    Two Penny Consulting

  • "Ted’s guidance was the exactly what we needed to move our resort from two-diamonds to a AAA three-diamond property. Over the course of less than a year, he showed us hundreds of small changes we could make to move the needle that we would have never done on our own. When I needed help opening a brand new property, one of my first calls was to Ted. "

    Tom Bednarczyk

    Harbour Pointe West

  • "Ted’s leadership was a crucial part of improving many areas of our resort operationally and financially. Specifically, our outlet capture rates went up over 15% between our spa and F&B outlets. Our ADR went up almost 10% year over year. We led our competitive set in ADR growth and our net operating income increased almost 50% in just one year. Our guest satisfaction increased, our repeat business grew, and our overall operations improved."

    Kenny Tucker

    Plaza Resort & Spa

  • “I had the pleasure of working extensively with Ted over the course of a year facilitating Leadership Development work at a large, independent resort. His work was invaluable to ensure the Leadership Team's needs were met.”

    Nila Britzius

    Porsche Financial Services

  • “Ted led us in the creation of a new mission, vision and values for our team that became the compass for our culture improvements. He also created a custom, on-site training program that enhanced the competency and camaraderie of our leadership team.”

    Kathy Hogan

    Plaza Resort & Spa

  • "Ted Yeatts was instrumental in turning our resort around. Significant increases in occupancy and profitability were a direct result of his implementation of operating procedures that resulted in measurable efficiencies. His keen insight into the local market led to us being recognized as a Top 5 Hotel in Orlando by Orbitz."

    Dick Smith

    Lighthouse Key Resort & Spa